A presentation introducing attendees to the concepts of Effectuation that can be customized with specific applications for local marketing and catering opportunities. Includes a Means & Limits activity designed to help participants re-evaluate their resources and network through an entrepreneurial lens to identify untapped catering clients in their communities.
WHAT WE DO
Our Offerings
At SRGE, we transform franchise operators into entrepreneurial leaders. But Mostly We Want to work with you!
Most franchisees excel at operations—but running a franchise isn’t just about following a playbook. It’s about identifying new opportunities, adapting to change, and building lasting customer relationships. That’s where we come in.
We offer research-backed training programs built on effectuation methodology, a proven entrepreneurial framework developed by Dr. Saras Sarasvathy at the University of Virginia’s Darden School of Business. Our approach equips franchisees to think like founders—within the structure of a franchise model.
Entrepreneurship Workshop & Workbook
Selling - The Art of the Ask
A four-session program featuring weekly online "ask" submissions, personalized feedback, and practical assignments. Franchisees learn to build relationships with local businesses, schools, and community organizations—developing essential sales skills that go beyond what delivery apps can offer.
Integrated Growth Learning Module
Company specific videos and reading that can compile best practices from successful franchisees, addressing the gap where franchisors often fail to effectively share winning strategies across their network.
Franchise Growth Accelerator Program
To support innovation projects across franchises (2-3 sessions, case & exercise) with emphasis on building systems that reduce dependency on third-party delivery services while increasing higher-margin direct sales.