The science of entrepreneurship transforms proven academic research into practical, repeatable frameworks that help businesses and individuals drive growth and innovation.
Rather than relying solely on intuition or "magic," this approach draws from established methodologies like effectuation (a teachable way of thinking like an entrepreneur), Cialdini's Principles of Persuasion, Open Innovation, and entrepreneurial bricolage.
These frameworks provide structured, evidence-based tools that organizations can use to generate internal innovation, develop new opportunities, and create sustainable growth—all while moving beyond traditional approaches like organic expansion or acquisition.
By making entrepreneurial thinking systematic and teachable, the science of entrepreneurship empowers organizations to harness the creativity and problem-solving capabilities typically associated with startups in a more predictable and scalable way.
