SRGE was founded by serial entrepreneur and Darden faculty member Jim Zuffoletti and National Champion UVA Rower Alex Zuffoletti. The firm is privileged to have Dr. Saras Sarasvathy, the creator of effectuation and Paul M. Hammaker Professor in Business Administration at the University of Virginia's Darden School of Business, as an advisor. This direct connection to the originator of effectuation methodology ensures SRGE delivers authentic, cutting-edge entrepreneurial training based on the most authoritative understanding of these principles.